Patrice Hale, BKHR Founder
WE ARE CURRENTLY ACCEPTING APPLICATIONS TO JOIN THE FIRST ROUND OF BKHR MEMBERSHIP THAT BEGINS APRIL 2023 — APPLY TO BE INVITED.
Taking clients for the last 25 years I’ve built a portfolio that typically garners larger clients. Which is wonderful, but has forced me to turn away smaller brands. Opening my agency and growing my team has given me the opportunity to serve even larger brands. But I've chosen instead to open our books first to those of you, like me all those years ago, need branding the most, starting with the basics...
Introducing the BookHER BASICS allowing you to have “all the things” without having all the funds!! We identify these foundational basics as Brand Design, Website, and most importantly Email Marketing.
These 3 brand assets are the basis necessary to launch any Successful Brand sales effort.
When I started my first brand I of course wanted all the bells and whistles to go with it. At the time social media really wasn’t a thing and your brand website was considered a necessity. I acquired startup funds and went on my way spending thousands of dollars on things I thought I needed and ultimately did not. This left me discouraged and cashless!! I vowed I’d forever Start with the Basics and that no matter how pretty or cool something was I would only implement REVENUE DRIVING ASSETS for my brand.
1
BRAND DEVELOPMENT
First Impression is a Lasting One
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Originality Research: Brand team will analyze your brand idea and ensure its originality and availability on all platforms before we begin.
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Color Creation: Design team will generate customs colors to compliment your brand idea.
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MARK: Design team will produce 1logo design [1 revision] to visualize your brand idea.
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Concept Line: Brand team will create a theme and tag line for your brand idea.
2
WEB DESIGN
From eCom, to Booking, to Landing, we’ve got you covered!
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Our design team will create a dynamic, interactive, user friendly, beautifully branded shopping experience through our eCom platform partners Shopify and Wix.
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Powerful back office giving you operations control in the palm of your hands. Beach Day anyone?
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First Month Hosting FREE
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25 SKUS with Photos, Descriptions, TAGs
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FREE Subscriber Intake Setup & Launch
3
EMAIL MARKETING
Let's leverage every engagement, person, and follower
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Branded imagery and written copy takes your subscriber list to cult follow status
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Marketing team will fully capture of your clients, contacts, and subscribers across platforms
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Daily, Weekly, or Monthly Sends based on your current marketing efforts
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TEXT Marketing Integration
Let’s talk NUMBERS:
333B
333.2 billion emails were sent and received each day in 2022.
4400%
For every $1 spent on email marketing, $44 is made in return.
30%
Globally, 30% of marketers cite email marketing as having the highest marketing ROI.
Once Social Media platforms began to allow user paid promotions, the “free” part went out the window.
HERE'S THE TRUTH...
There are not millions of user profiles that you have access to, it’s not free, and actually pretty tricky to navigate effectively.
Essentially IG, FB, TT, YT all have secret menus with all types of cool tricks to help boost your audiences and ultimately sales. But if you’re not bringing in your own audience or paying weight in ads, you get to post, scroll, and click, and that’s it.
ALGORITHM BLUES??
Instagram no longer working for your business? Page shut down, now you have 0 following? Well you're not alone. It’s actually not working for a good percentage of entrepreneurs. I mean it should work, there are billions of user profiles across platforms just waiting to buy what you’re selling, it’s free, and easy to navigate.
Why are you not bankrolling sales from your followers? We're all playing against the computer.
/ˈalɡəˌriT͟Həm/
noun
a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
FREE GAME
Allow me to put your mind at ease and congratulate you on your social media efforts!! I promise none of it was in vain.
In fact once you understand the power of leveraging your social media engagement and converting followers to subscribers, followers into customers, and followers into clients, you'll be going LIVE in no time!!
But we'll leave that play for another day...
LET'S TALK ABOUT WHAT I DID. . .
LET'S TALK ABOUT WHAT YOU CAN DO. . .